TARIFFS: TO COMMUNICATE OR NOT?

No question, the topic of the weekend is tariffs. Yet, if you're a CEO or senior leader, you may be wondering if you should be talking to your team about yesterday's announcements. At Wynnford, our recommendation is YES. You have an opportunity to ease concerns and uncertainty, which will build trust, keep your teams focused, and, overall, show that you care.

#WHEN SHOULD YOU BE TALKING ABOUT TARIFFS?
✅ If it is a distraction in your organization.
✅ If your business is impacted.
✅ If your employees are affected.
In other words, starting now.

#WHY TALK ABOUT TARIFFS?
Tariffs most likely had top billing on your last EMT meeting agenda, yet they're also coming up at dinner tables across the country. Canadians are concerned about rising prices, supply chain disruptions, and job security. Even if you don't have all the answers, saying something goes a long way to easing uncertainty, gaining trust, and building confidence.

#HOW TO TALK ABOUT TARIFFS?
🖊️ Stick to the facts. Keep it about policy, not politics.
🖊️ Be honest and specific. If you're still figuring things out, say that. Your teams will appreciate being a part of the journey rather than being kept in the dark.
🖊️ Communicate early and often. The best way to stop the rumour mill is to get ahead of it. Even if there's no big news, share small wins and highlight your team's efforts.

Leaders, your teams are looking for guidance—how are you communicating our new future with tariffs?

Of course, if you need further guidance on communicating about this topic or any other, we're happy to help! Contact us at jolene@wynnford.ca.