MEET WYNNFORD
WHAT WE DO
Professional, Impactful, Strategic Communications: With the fractional model, you get the on-the-job, tried-and-tested experience to create the alignment, clarity, and connections that will grow your business, all without the full-time investment.
Corporate Communications
internal communications | external reputation marketing | stakeholder engagement | employee engagement and cultural development | corporate storytelling | message development | strategy and change | community engagement | brand communications | corporate/digital frameworks (platforms, tools, and cadence) | KPIs and metrics
Executive Communications
CEO & leadership comms strategy | ghost writing | presentation, speech development & coaching | media messaging | personal brand & reputation management (internal and external)
Reputation & Brand Marketing
stakeholder engagement | investor relations | crisis communications | strategic recruitment | LinkedIn/social media strategy & management | thought leadership development | brand development (VMV, tone & voice, presentation) | culture & value alignment
Corporate Events
event strategy & planning | messaging framework | goals & expectation setting | communication plans | event branding & marketing | graphic design | presentation, speech, and talking points | onsite & live event support | post-event communications
Project & Change Communications
strategy roll-out plans | mergers & acquisition stakeholder communications | leadership transitions | restructuring & organizational change | crisis & issue management | technology & process changes | other project and initiative roll-outs
Advisory & Leadership Communications
CEO & leadership comms strategy | ghost writing | presentation, speech development & coaching | media messaging | personal brand & reputation management (internal and external)
HOW WE WORK
Flexible Engagement Models: Wynnford adapts to your business needs, offering strategic communications leadership and execution in the way that works best for your business and your budget.
We support you where you’re at - remote, on location, or a combination of both!
Retainer-Based Model
Ongoing, Part-Tme Support
We embed into your team on a scheduled basis, providing communications strategy and execution for an agreed number of hours or days per month.
Project-Based Model
Short Term, Initiative Specific
We deliver a specific project to meet clear, agreed-upon deliverables according to a defined scope and timeline.
Embedded Model
Interim Leadership Role
We step in to fill a vacancy or interim need for a set time period, fulfilling the functions of a communications leader for your organization.
On-Demand Model
As-Needed Support
Engage when you need us to deliver a strategy, execute a communication, or advise on an issue.
Hybrid Model
Customized Combination
A tailored mix of models based on your business’s needs (i.e., a base retainer model with add-on projects, an on-demand, retainer-based model)
WHO WE ARE
The royal we in Wynnford is founder Jolene Bergen, a nearly 20-year veteran in the corporate communication space.
Jolene has supported organizations - and the executives who led them - in the retail, financial, legal, and private practice areas, from Florida to Memphis to Toronto, and back to her home in Winnipeg.
Connect with our Founder on LinkedIn
Our Principles:
We stand by our work: The job is only complete once you’re as proud to have it represent you as we are to have it represent Wynnford.
We believe in continuous improvement: Please don’t ask us to copy & paste.
Goals & objectives are key: That’s why we start with strategy. It’s always our north star.
Where there is a will, there is a way: There are always at least 3 solutions to every challenge.
Execution counts: Done is better than incomplete, done right is better than done, and done best takes the cake.
Hard work breeds success: You can take the gal off the farm, but you can’t take Plum Coulee out of Wynnford.
Active engagement is critical to success: If it doesn’t matter to you, it can’t matter to your intended audience.
Work shouldn’t bore folks: Even the most mundane email can have character and make someone smile.
Creativity is the spice of life: Apply it generously.
Above all, smile and have fun!